Relying Exclusively On Email To Build Your Business?
You'll SOON Be Out Of Business!
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Email is perhaps the most well-known tool that's emerged from the Internet.
It's universal. It's cheap. And every newbie can't wait to use it to build their
online business. After all, it's a synch, right? Email somebody. Make money.
NO WAY!
A Brief History Of Email
Back in 1994, email was new and exciting. You sat down at your computer,
created your message, emailed it. Voila, people actually responded. Light
bulbs went off in heads worldwide: this was an unbelievable bonanza. That
something you could get for a pittance was certain to generate gigantic
returns. Wowser!
And so the email rush began until in short order, all of us buried in the stuff,
the counter-revolution took shape: the rush to keep the torrents of email being
sent from getting to -- you! All sorts of systems emerged that stopped email
dead in its tracks. Someone would think of a way to help email get through.
Someone else invented a way to block it. Net result: studies now show that up
to 99% of the email that's sent is actually stopped, never reaching the person
for whom it's intended, the person you expected to buy.
What does this mean for you? It means that the rosy figuring you've
been doing about all the money you're going to make with email is
COMPLETELY erroneous. Consider this common example: a fellow
told me the other day he'd purchased a 'sure-thing' opt-in list of
100,000. He said he expected a 1% return with 1000 people buying
his $49.95 item. Yes, a quick and painless $50,000!!! He was already
spending that money in his head when I talked to him.
He hired a copywriter for $2000 to write his sizzling message; (when
you're 'sure' of making $50,000, spending $2000 more is 'nothing').
Then he emailed... and waited. A day. Two days. A week. Then grim
realization: ABSOLUTELY NO RESPONSE WHATSOEVER. Not even 1.
The 'sure thing' $50,000 gain had turned into a sure loss of over $2,000.
This is why good judgement is said to be the result of bad experience.
So, How Do You Build An Online Business Then? By Getting An
Interactive Website And TALKING To People
The crazy notion has grown up on the 'net that there is something
entirely different about doing business online and doing business offline.
Rubbish. Consider what you as a customer want when you go into an
offline store.
You want a staffer to greet you and ask what assistance you
need. You want that staffer to direct you courteously and
knowledgeably. You want professional help as and when you
need it, but not someone who hovers. Isn't that about the size of it?
Well, guess what? Your customers want the same thing from you.
That is, they want to be greeted by you live when they visit your
website. They want to know that they can get their queries answered
and concerns handled promptly by someone polite and informative.
Finally, when they're ready to place an order, they want your assistance.
In other words, if you expect to profit online, there's no effortless
means where you simply have to email a message, then stand by
waiting for a torrent of cash. You have to work your business,
day in, day out which means TALKING to folks.
Online, as offline, you build your business by TALKING TO one
customer at a time. Talking to them, answering their questions, being
generally helpful and available.
If this discourages you, maybe business isn't your cup of
tea. But if you accept the fact that ALL businesses are built one
customer at a time, then you're ready to do what it takes to
use the 'net to your daily advantage. Thus, do this: transform your
website into an interactive business emporium where you can greet
and work with people inexpensively worldwide. Talking to your
customers; this is the real benefit of the Web, and you can start
doing and profiting from it today.
Website interactivity -- not misunderstood email -- is what makes you
rich online. Don't wait another minute to get and use it. That's
how you get rich online, not by gambling on email.
A good place to look for affordable interactive options
is Worldprofit. This well-known company offers a Free
Membership. Use it to review your options and,
because they're interactive, talk to real people about
what works best for you. Start here.